Navigating Promotional Reviews Challenges and Empowering Pharma Compliance
In the highly regulated and dynamic pharmaceutical industry, medicinal product-related promotions and advertisements aim to increase brand awareness, generate sales, or create brand loyalty. A high amount of pharmaceutical budget (nearly 9.3 million U.S. dollars in 2022 as per Statistics (Marketing budgets of U.S. healthcare companies 2019-2022; Published by J. G. Navarro, Jul 28, 2023)) is spent on these promotions and advertisements.